Adam Driver continues his partnership with Burberry with a new campaign.
The design house revealed on Monday that the Oscar-nominated actor is the face of its new fragrance Hero Eau de Parfum. The campaign comes after the driver was tapped in front of a Hero Eau de Toilette scent by Burberry last summer.
Driver’s initial Burberry Hero Eau de Toilette campaign went viral last summer. The campaign showed the driver shirtless and posing on a horse on the beach. The campaign was photographed by Mario Sorrenti and the campaign video was shot by Jonathan Glazer.
Adam Driver stars in the Burberry Hero Eau de Parfum fragrance campaign.
Courtesy of Burberry
When the first campaign was released, Burberry’s creative director Riccardo Tisci stated that he wanted the fragrance to “embody modern masculinity, playing on the essence of primal human and animal instincts.”
On Driver, Tisci said: “I’m so thrilled to be working with Adam Driver. He has it in expressing what it means to be today’s masculinity – how subtle can power be, and how empowering emotions can be. There’s incredible depth.”
Driver teamed up with both creatives again for the second Burberry campaign, which similarly shows Driver posing shirtless on the beach and riding a horse. According to Burberry the expedition is described as capturing “the enigmatic and daring Adam Driver in the awe-inspiring beauty of the natural world”.
Similar to the Eau de Toilette fragrance, Burberry Hero Eau de Parfum is a fragrant green fragrance created with notes of cedar, pine needles and benzoin. It is available for purchase for $171 for a 5-oz. bottle.
Originally published at Pen 18
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