Endeavor has used a fashion insider to lead its fashion portfolio, WME Fashion.
Susan Plageman has been named WME Fashion Heading Art + Commerce, IMG Fashion Events & Properties, IMG Models and President of The Wall Group. Essentially, she is overseeing a portfolio that spans elements including image creation, exposure, endorsements, cross promotion, and more.
Most recently, Plageman was Chief Business Officer at Condé Nast’s Style Division. Prior to this she was the publisher of American Vogue. During New York Fashion Week last September, she exited the company after running for more than a decade.
According to a WME spokesperson, Plageman was not available on Friday to discuss his plans.
She will be in New York when she starts her new position later this month. Increasing synergy between Endeavor’s fashion, sports and entertainment businesses will be a priority. There are plenty of crossover opportunities for new hires at WME Fashion to grow their business, with all those sectors matching and the eagerness of models, athletes, creatives and other influencers to grow their business. In addition, WME’s fashion portfolio includes a wide range of services including talent representation, event ownership and production, consulting and original content creation.
WME President and Endeavor Client Group President, Lloyd Brown, said in a statement regarding the new hire, “We look forward to working with Susan at a time like this to continue to grow and grow our fashion portfolio. Look forward to a time when the market has plenty of momentum at the crossroads of fashion, sports and entertainment.”
News of his appointment comes days after Endeavor, which, in addition to WME and IMG, also owns the UFC, delivered strong second-quarter earnings due to its sports, live events and talent representation operations, as reported by Variety on August 11. was reported by. Its major units generated year-on-year revenue. Strong demand from sports and events helped Endeavor to net $42.2 million on revenue of $1.3 billion, an increase of about 18 percent from a year earlier.
Plasman first joined Condé Nast in January 2010 as Vice President and Publisher of Vogue. In 2018, he was promoted to the position of Chief Business Officer of the Department of Style. In that capacity he oversaw fashion, beauty, luxury and retail revenues for Condé Nast. The executive also headed the commercial sides of Vogue, Vanity Fair, GQ, Allure and Glamour. She exited Condé Nast during one of the publisher’s corporate restructurings aimed at cutting costs as it attempts to make its operations less dependent on print revenue and grow its digital businesses.
Earlier in his career, Plageman worked for Hearst Magazine. At various points in his career he served as Vice President and Publisher of Marie Claire, Vice President and Publisher of Lifetime, Publisher of Cosmopolitan and Associate Publisher, Advertising at Esquire.
The Plageman controversy took place in December 2020. At the time, The New York Times reported that Plageman, who is blonde, was critical of Vanity Fair editor-in-chief Radhika Jones’ cover, with two people alleging that she said the magazine should feature “looks like us.” more people.” However, a company spokesperson denied this to the Times.
Originally published at Pen 18
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